How I work and what you can expect
"I collaborate with clients with whom I can share a vision"
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I have worked in global commercial settings for a number of years, with household name brands, platforms, events and competitions. I have consistently pioneered new ideas and driven return on investment to influence global customers and communities. Now, my focus has changed. Over the past 5 years I have collaborated with government agencies, fundraising partners, national governing bodies of sport, international sport federations and sport charities in non executive and advisory positions. I use my skills and experience supporting companies who are invested in trying to drive positive change through sport based initiatives and investments.
I enjoy collaborating with charities, further education, social impact, youth, not for profit organisations, and funding agencies, where I can share my insight, skills and experience.
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I am more likely to create you a strategic overview report that is 20 pages when you are anticipating 200. I like to listen before talking, be honest, direct, adaptable and tactful. I will communicate clearly and keep everyone moving towards the agreed goals.
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Inclusive Sport Development & Community Engagement
Working with funding agencies, charities, brands, investors, tech, sponsors, sports businesses.
Providing support for boards in not for profit, charity and commercial.
I have vast experience creating innovative game changing strategies to build audiences, increase inclusivity, engage and inspire communities. I can help lead improvement across;
Project development and scoping
Consultant identification
Inclusive strategy development
Events & Projects
Risk Management & Financial Evaluation
Social Impact Measurement
Community Outreach Campaigns
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Influencer Marketing
Working with companies to identify and utilise social media influencers; launch new sports or fashion products, improve brand reputation, engage communities and increase sales.
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Influencers are a new opportunity for brands, but careful consideration needs to be given to identification, selection and framework contracts.
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Identification strategy
Suitability testing
Media plan development
Partnership contract advice
Financial benchmarking
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What should guide your investment to using influencers
Authenticity.
If I am advising clients on potential influencer selection I look at a number of measures to benchmark the identification process so any potential agreement can be entered into in a positive and realistic way. It is also worth looking at your existing agreements against an evaluation framework to make sure you have a good chance of success, or at least achieving your goals before re-investing.
From what I see of existing deals between influencers and brands the are a number of black holes in the process, selection and management for many deals. In short if you hope an influencer will do all the things you want them to do and not hurt your brand equity without setting out your expectations, then you are open to a pretty poor year end review.
Influencers were not influencers a short time ago, even with the beefing up of their management teams, videographers and photography teams they are still not brand centric. How could they be insect a short space of time? Yes they do understand how to create content that `’their `’ followers enjoy viewing or sharing but they can get confused in how many brands can occupy or own a space authentically last any one time if they have multiple partnerrships. This bit needs structure, an agreement that sets out ambitions and shows understanding of content creation, social media channels and ecommerce
What should guide your investment to using influencers
Authenticity.
If I am advising clients on potential influencer selection I look at a number of measures to benchmark the identification process so any potential agreement can be entered into in a positive and realistic way. It is also worth looking at your existing agreements against an evaluation framework to make sure you have a good chance of success, or at least achieving your goals before re-investing.
From what I see of existing deals between influencers and brands the are a number of black holes in the process, selection and management for many deals. In short if you hope an influencer will do all the things you want them to do and not hurt your brand equity without setting out your expectations, then you are open to a pretty poor year end review.
Influencers were not influencers a short time ago, even with the beefing up of their management teams, videographers and photography teams they are still not brand centric. How could they be insect a short space of time? Yes they do understand how to create content that `’their `’ followers enjoy viewing or sharing but they can get confused in how many brands can occupy or own a space authentically last any one time if they have multiple partnerrships. This bit needs structure, an agreement that sets out ambitions and shows understanding of content creation, social media channels and ecommerce
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Sport Sponsorship
Supporting clients with the development of sport sponsorship strategies.
In order to maximise any investment with brand ambassadors careful planning and realistic goal setting needs to be developed that suits both the investor and asset.
Strategic Sponsorship Planning
Asset identification and justification
Sponsorship portfolio review and audit
Market appraisal
Negotiation
Contractual Advice
Evaluation frameworks
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